The September 2007 issue of Nordic Reach magazine features an interview with Jan Åke Jonsson, coverage of the European Delivery experience, a brief interview with Steve Shannon and a large 2-page Saab ad. Here are the articles and ad: Link

Nordic Reach is published in the USA and focuses on Scandinavian culture and lifestyles. If you like the Saab design philosophy and Scandinavian culture, this quarterly magazine is for you. You can check it out and subscribe at www.nordicreach.com.


Nordic Reach Magazine. The Scandinavian lifestyle quarterly - for people who enjoy the Nordic lifestyles, design and perspectives. For people interested in Scandinavia and its culture - Scandinavia in all its natural splendor and the impact of Scandinavia in the world.

Scandinavian design... part of every aspect of the magazine; contents, photography, presentation, layout and overall look and feel.

There was a press event for the Turbo X in Marseille and Saab UK published this press kit on February 12th.



I found a set of four brochures on eBay from 1998. They describe the design, safety, performance and control philosphies of cars made in those years. Quite an interesting read. The first brochure Design is done and can be found here. The other three will follow soon.



Images added of the Saab 9-3 Cabriolet Spring Edition, available in Europe. Find them here.

There is yet another tweak to the site design to make it visually more appealing. The design has been kept simple by using neutral grey/white background colors with brighter accent colors in the banner and navigation menus. I also changed from using Google text ads to image ads to brighten up the site a little bit and to see if there will be a different advertising content.

Some interesting facts about the Saab brand has been added here: Did you know..

Full details with many images of the 9-4X have been added to Concept Car section: Link

The numbers are in and it was surprising to see the steady number of visitors since June 2007.

Unique visitors: 33,382 (steady average of about 4,500 per month
Total page views: 161,147

Top 15 domains from visitors (domain - # of visitors). Only about 50% of visits were traced back to their origin. The total list is much longer and shows visitors of 50 different countries. Amazing!

1 com - commercial, for-profit organizations 7610
2 net - network infrastructure machines and organizations 3962
3 nl - Netherlands (Kingdom of the) 1744
4 de - Germany 615
5 ch - Switzerland (Confederation of) 422
6 fi - Finland 337
7 be - Belgium 242
8 se - Sweden 205
9 no - Norway 128
10 au - Australia 103
11 uk - United Kingdom 99
12 at - Austria 90
13 ca - Canada 73
14 edu - 4-year, degree granting colleges/universities 70
15 tw - Taiwan, Province of China 62

The most popular pages were the ones with the 2008 9-3 information and 2008 9-3 brochure scan. The Concept Cars and Press Releases are also areas and pages with many visits.

To summarize, these numbers are not huge by any means when compared to other popular websites but it is nice to see visitors are finding the site, stay to browse around and return for more.